Interaction design refers to defining the behaviour of products, systems and in this case websites that you interact with. In online media, the actual interaction with a website or product is limited to pointing and clicking. Our interaction designers ensure that your client explores your site giving them feedback along the way.

Keeping your online experience in mind, our designers ensure easy site navigation, user-to-user and site-to-user communication, performance issues, form design and system feedback and interactions via specialized technologies.

We design sites that offer advanced personalisation and customisation and systems that adapt to your behaviour and locations.

Urban Eye is developing a ‘User Analytics Program’. This program will use invisible layers within cascading style sheets. Why? Well this will tell us how our users interact and use particular websites and how they navigate. We will then use this information to improve on the websites to make it more interactive and user friendly, so that your online experiences get better every time you log on.