Every project should begin by creating a detailed portrait of the target audience called Persona: their expectations, motivations, and technological capabilities establish several important parameters within our work.
Capturing this information isn't always an exact science; however this often relies on a variety of analytical approaches, including traffic analysis, competitive and marketing analysis, user interviews, and focus groups, along with a little educated guesswork based on prior experience.
When complete, these Personas are invaluable tools that can be used throughout the company by your engineering, marketing, sales and executive staff-to guide the development of your interactive products, services and business strategies.
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